Privacy Policy

01Our commitment

We gather personal information about our customers for the purposes of: (a) marketing, supplying or delivering our products to you; (b) improving and developing our products and services; and (c) expanding our business.

Swanland Group is committed to protecting your privacy and personal information because of our legal and ethical commitment to comply with relevant law and more importantly, because we know that you care how information about you may be used and shared.

We understand and appreciate that you may be concerned about your privacy and the confidentiality and security of information we may gain about you online.

We are committed to protecting your privacy and to complying with the Australian Privacy Principles in the Australian Privacy Act.

02Purpose of this Privacy Policy

The purpose of the Privacy Policy (“Privacy Policy”) is to outline the personal information collected by us and the use of such information. In this policy, “Personal Information” means information or opinion about an identified individual, or an individual who is reasonably identifiable in accordance with section 6 of the Privacy Act 1988 (Cth).

By using the Website and/or purchasing from Swanland Group, you agree to accept the Privacy Policy and the Website Terms and Conditions. Where the Privacy Policy uses a word starting with a capital letter, that term will be defined in the Terms and Conditions or elsewhere in this Policy. If you do not agree to the terms of this Privacy Policy or the Terms and Conditions, you should not use the Website.

03Personal identifying information collected

We do not collect your personally identifying information unless you knowingly provide the information, nor will your information be shared with other companies for external non-Swanland Group customers.

Individually identifiable information. The types of individually identifiable information we collect will depend on the purpose(s) for which we are collecting it.

If we ever ask for significantly different information, we will inform you. If you do not provide certain requested Personal Information to us, we may not be able to provide you with access to and use of the Website, provide you with access to our other products and services, or to fulfil one or more of our functions and activities applicable to you.

Non-identifiable information is data that has never been labelled with individual identifiers or from which identifiers have been permanently removed, and by means of which no specific individual can be identified. When you visit our Website, our company servers may automatically record non-identifiable information that your browser sends. This data is collected for analysis and evaluation in order to help us improve our Website and the services and products we provide. This data will not be used in association with any other Personal Information.

For example, we may ask for:

• your name;
• contact details;
• identification information;
• history records of your communication and interaction with us;
• details or history of preference, interests and behaviour related to transactions, products, services and activities on our Website;
• your computer’s IP address, browser type, the webpage you were visiting before you came to our Website, the pages within swanlandgroup.com.au you visit, and the time spent on those pages, items and information searched, access times, dates and other statistics.

04Collection of Personal Information

When we collect Personal Information, it is our usual practice to collect this directly from you. We collect Personal Information that is volunteered during registration of an account at the Website, use and access of some parts of the Website, or in response to specific information requests explicitly presented to you, such as:

• Browsing our site;
• Registering on our Website;
• Contacting our Customer Service team;
• Clicking on Swanland Group banners, hyperlinks or plugins.

05Storing the Personal Information

We use a number of procedures and processes to ensure, where possible, the security and integrity of your Personal Information.

However, no data transmission over the internet can be guaranteed as completely secure. Once any information is in our possession, we will take reasonable steps to protect that information from misuse, loss, unauthorised access, modification or disclosure. While we strive to protect such information, we cannot guarantee 100% the security of any information (personal or other) you transmit to us. Therefore, we will not be liable for any breach of security or unintended loss or disclosure of information due to the Website being linked to the Internet.

“We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.”

We protect your Personal Information by:

• Restricting access to Personal Information;
• Maintaining technology products to prevent unauthorised computer access;
• Sending promotional SMS via an ISO 27001 certified service provider;
• Securely destroying your Personal Information when it is no longer needed for our record retention purposes.

06The purposes of collecting, holding, using and disclosing Personal Information

We only collect Personal Information to the extent necessary to fulfil one or more of our functions and activities, and will do so only by fair and reasonable means.

We will only use your Personal Information for the Purposes for which it was collected and we will not otherwise disclose your Personal Information without gaining your consent except where such disclosure is required by law.

We collect aggregated information about you which informs us about our users. This will allow us to enhance materials viewed by you and services which we offer. The browser information we collect is used in an aggregated, anonymous manner in our internal analysis of traffic patterns within our Website. This information is used by us to administer and improve our products and services.

Under no circumstances will your Personal Information be rented, sold or traded by Swanland Group.

We collect your Personal Information so that we can carry out the following actions (“Purpose”):

• to provide you with products and services that you have requested from us;
• to communicate with you, including about products and services, competition results, special offers, and events which might interest you;
• to answer your questions and provide you with information or advice;
• to create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts;
• to provide your Personal Information to third parties that assist us in providing products and services you have requested, such as delivery service providers and fulfilment managers;
• to carry out administration, marketing, planning, fraud and loss prevention activities, procurement, product and service development, quality control and research to improve the way Swanland Group and our related bodies corporate and service providers provide products and services to you;
• to consider and respond to complaints made by you;
• to comply with laws or regulations or to comply with any directions given by regulators or authorities.

07Third party service providers

We engage a range of third parties to provide services and perform business support functions for us. Some of those third parties need access to Personal Information in order to provide the services or perform the functions we require. Where we share your Personal Information with third party service providers, they will be contractually bound to use the information only for the purposes of providing the services or performing the functions required by us and to store the information securely.

Your Personal Information (such as name, address and phone number) or your order and the products you purchase will not be given or sold to any outside organisation for its use in marketing or solicitation without your prior express consent.

08Cross border disclosure

We may disclose personal information to overseas recipients, who are located in places such as the United States of America and other countries or jurisdictions depending on the nature of the services those recipients provide to us (for example storing data via a cloud service, or where our customer relationship management system is hosted on servers located overseas, or where delivery address information for online orders is managed via a third party located overseas).

09Cookies

We use “cookies” when you visit our Site. It is a technology that enables us to operate an efficient service and track the patterns of behaviour of visitors to the Site. There are four main types of cookies — here’s how and why we use them:

By using our Website, you agree to us placing these sorts of cookies on your device and accessing them when you visit the Website in the future. You can modify the settings on your device to prevent cookie use. Please note by disabling cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Website.

• Website functionality cookies — these cookies allow you to navigate the Website and use our features, such as “Add to Cart” and “Add to Wishlist”;
• Website analytics cookies — these cookies allow us to measure and analyse how our customers use the Website, to improve both its functionality and your experience;
• Customer preference cookies — when you are browsing on Swanland Group these cookies will remember your preferences (like your language or location), so we can make your experience as seamless as possible, and more personal to you;
• Targeting or advertising cookies — these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

10Access to and correction of Personal Information

Under the Privacy Act, individuals have a right to access their records. You may ask us in writing to provide you with details of the Personal Information we hold about you. We will endeavour to process your request as soon as practicable.

You can update your Personal Information at any time by contacting us. If you wish for your Personal Information to be removed from our database, please send us an email to info@swanlandgroup.com.au.

11Complaining about a breach of privacy

If you wish to exercise any of your rights under this Privacy Policy, have any questions, comments or complaints regarding our practices, or if you are of the view that we have not adhered to this Privacy Policy, you can contact us by email info@swanlandgroup.com.au. You can find more information about privacy and the protection of your Personal Information on the website of the OAIC at www.oaic.gov.au.

12Third party sites

Please be aware that other websites that may be accessed through our Website may collect your Personal Information. The Website may contain links to other websites. Please note that we are not responsible for the privacy practices of these websites. When you leave our Website, you should familiarise yourself with the privacy statement of that website prior to providing your Personal Information, as this Privacy Policy only applies to Personal Information collected by us or through our Website.

13Changes to the Privacy Policy

Please note that this Privacy Policy forms part of the Terms and Conditions for use of the Website and forms part of the Agreement between you and us. We may, from time to time, amend the Privacy Policy, in whole or part, in our sole discretion. Any changes to the Privacy Policy will be published on our Website, and will be effective immediately upon the posting of the revised policy on the Website. By continuing to use the Website following any changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of the Privacy Policy, as it may be amended from time to time, in whole or part, you must terminate your use of the Website.